I am a digital content strategist with over six years experience working in online media. During this time, I have both been employed at both ends of the scale - currently for Golf Link, an SME that punches well above its weight and previously for The Australian, News Corp Australia's flagship national daily masthead. Prior to my career in digital journalism and content marketing, I worked in public relations. ACHIEVEMENTS GOLF LINK • Leading the overhaul of the Golf Link digital platform • Developing and implementing the editorial and social media strategy • Project managing the development of the new responsive website • Securing PGA Tour professional Jarrod Lyle as an exclusive blogger for Golf Link Key metrics • 41% INCREASE in visitor traffic (YOY) • 35% INCREASE in page views • 43% INCREASE in session duration • 26% INCREASE in new visits • 27% DECREASE in bounce rate • DOUBLING Golf Link's social media audience on Facebook and Twitter THE AUSTRALIAN • Covering the 2012 Olympics in London • Night editing the News Limited network’s Beijing Now site for the 2008 Olympics • Playing a key role in developing the video strategy for The Australian’s paid content launch • Overseeing a 120 per cent increase in video traffic and tripling user engagement times • Filming an exclusive interview with PM Julia Gillard for the Wall Street Journal • Following Opposition leader Tony Abbott for a week in the 2010 election campaign • Live-blogging a Q&A session with former prime minister John Howard • Covering major news events such as the election of Barack Obama, Kevin Rudd's removal, the death of Osama bin Laden, the Black Saturday bushfires, Queensland floods, Japan tsunami and the Arab Spring.