Craig is a senior strategic and analytical leader with strong sales and marketing experience in New Zealand, Australia and internationally, with particular focus on loyalty marketing, marketing strategy and delivery, financial services, payments, convergence issues and e-business. Craig has a management style based on excellent interpersonal and relationship skills, leadership by example, continual customer focus and output orientation. His relationship skills have been enhanced through constant business interactions with senior and executive management across multiple industries, including financial, energy, and airline, as well as liaison at senior levels with various governments and regulatory bodies around the world (UK, Europe, and Asia Pacific). Craig has proven ability to quickly grasp concepts and to translate them into business realities/strategies. In addition, I propose and drive innovative solutions for complex business problems based on an in-depth understanding of business and technology. A strong base of customer-focussed experience in go-to-market strategy delivery through both direct and indirect channels is balanced with a multi-disciplined background of Marketing, Sales and Accountancy. A recognised leader by Aimia, Commonwealth Bank of Australia and by Southern Cross Healthcare Society (NZ) .