I’m a high level strategic thinker with a passion and flair for creative brand development and marketing strategy. I am particularly interested in the development of brand perception and brand values within a business unit. I love working with people to drive the customer experience. I hold a bachelors degree in Business Management majoring in Marketing and I am an Associate Member of The Australian Marketing Institute. I have a penchant for big, bold above the line advertising campaigns that push boundaries. To this extent I enjoy working with outdoor advertising mediums, guerilla and experiential marketing. MY PHILOSOPHY: PLAN, MANAGE, ADAPT A marketing plan sets benchmarks for year on year growth and measurement. It’s absolutely essential! A brand plan guides the way. My projects always begin here. Well managed rollout of all activity – I bring 15 years of experience as a marketing professional Adaptation to market forces is key to staying on top. My knack for staying flexible yet true to brand is without a doubt my most valuable asset. From Small business to Multi-National success stories – I’ve been there! WHAT DOES THE FUTURE HOLD? In 2 words – New Challenges! It’s always important to keep challenging yourself in both work and life, finding that perfect balance while keeping things interesting…#watchthisspace