I have significant experience in developing and working towards digital marketing strategies to optimise business and brand objectives. These strategies have been primarily focused on the integration between social media channels, a broad social media presence and the development of digital channels such as search engine optimisation and the generation of sales and positive brand sentimentality through brand association and engagement. Throughout this time I have also worked in offline channels hand-in-hand with sales teams to orchestrate and execute targeted campaigns for a range of different audiences. My work has led me to effectively establish close relationships with key stakeholders internally and external of the organisations. The broad and dynamic nature of my work has provided me with invaluable experience across a broad range of fields and roles within an organisation including social media, implementing digital best practice, consumer interaction, risk management and mitigation, analytics, strategy and marketing.