Avatar

Christina Twelftree

Who said work has to be boring? Christina’s career has taken her to Beijing, Hangzhou, Hong Kong, Sydney, Adelaide and Melbourne. She has 12 years of international marketing and PR experience working with a wide range of companies, from big global brands to emerging Chinese tech startups and boutique Australian wineries. In 2010, Christina helped found What Wine Pty Ltd, a company specialising in wine education, events and connecting Chinese consumers to Australia’s best wines. She joined BENCH PR, one of the fastest growing PR agencies in Australia, in August 2014 as a senior consultant. For BENCH PR, Christina provides global and local companies in the B2B and technology sector with media relations and communications services. From 2006 to 2009, Christina was the director of international corporate communications at Alibaba.com during which time she spearheaded the company's PR efforts outside of Mainland China, including its landmark US$1.7 billion IPO on the Hong Kong Stock Exchange in November 2007. Specialties: Event and project management, consumer engagement, media relations, digital communications, strategic advice, copy writing, Chinese language communications, wine marketing.
6 Articles