I am an entrepreneur/executive skilled in managing media businesses and launching international digital brands. Over the past seven years, I built Allure Media from concept to Australia's largest independent digital publisher. Allure was the first international partner for Business Insider, POPSUGAR and online marketplace ShopStyle, and the first to launch Gawker Media’s Kotaku and Lifehacker brands outside the US. As founding CEO, I worked across all aspects of the business, from developing business models to display and integrated sales, finance and administration, product development, editorial management and deal negotiation. In a relatively short time, Business Insider, Gizmodo, Lifehacker, POPSUGAR and ShopStyle each became the most-read websites in their Australian competitive sets. The company was acquired by Fairfax Media in December 2012. My 20 years' digital experience also includes senior editorial and commercial roles at News Limited and television producer Endemol Southern Star. Under my editorship, News flagship NEWS.com.au went from No.4 to No.1 and FOXSPORTS.com.au went from No.13 to the country’s most-read general sports site.