A senior marketing leader and entrepreneur with a passion for strategy and innovation. Fifteen years experience delivering results for a broad range of organisations in the video games, technology, entertainment and government sectors. An initiator and agent of change bringing new thinking to any project. Specialties include: - Driving business development and strategy - The independent games sector across mobile, PC and console - Running integrated marketing campaigns to deliver commercial objectives - Maximising results from budgets ranging from a few thousands to millions of dollars - Working with senior stakeholders to secure support for desired outcomes for department, division and organisation - Brand strategy and product positioning to develop communication that truly stands out - Analysing market data and forecasting future sales to accurately budget - Leading and developing teams