Chi Lo

I have been in advertising & media for over 6 years, allowing me opportunities in managing teams and sales across international markets. This has allowed me to collaborate with some of the biggest agencies, individuals and brands across multiple regions. I have a proven track record in establishing new business, presenting and creating both sales and commercial strategy. I am an ambitious and aspirational future industry leader who has spoken at several conferences, written for Mumbrella & Marketing Mag plus been shortlisted for B&Ts 2014 30 under 30. EXPERTISE: Content strategy, social video (YouTube), influencer marketing and international markets. - Developing sales channels and content strategies to create new revenue opportunities in agencies, regions and brands. - An in depth understanding of digital content, influence marketing and social video plus a close working relationship with YouTube APAC. - Currently leading Boom Asia, responsible for commercial success, revenues and team management. - On the ground experience across markets including Asia, America, Australia and New Zealand. Content Marketing, youth and entertainment. - I have experience working with youth brands and have helped create several market firsts for brands like Disney, EA Games, Paramount Pictures, Garnier, PnG, Microsoft, Unilever and many more. This content has been used to either support larger campaigns or as direct sales drivers with great success. SPECIALTIES: Content, Gen C / Millenials, Asia, social video and presenting.
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