A passionate, experienced communications professional based in Sydney. I have a strong understanding of media (both traditional and social media) having worked across Greater China, South East Asia and Australia. I’ve have worked across multiple areas of business, from developing and executing strategic marketing plans both regionally (APAC) and globally, to sourcing and managing new business opportunities. Beyond activating strategic communications programmes and campaigns, my skill set includes training colleagues (learning and development) to keep them abreast of industry trends, and providing SMEs with social media mentoring to help build their business and brand. I encourage a mindful, healthy lifestyle. In my spare time, I teach yoga and regularly write fitness and health articles for popular Hong Kong based lifestyle website, Sassy Hong Kong.