The world has changed and so too should the role "advertising" agencies play for clients. The agencies and talent that will prosper in the years ahead are those which are able to create a culture based around invention. To invent products and services, propositions, digital experiences, customer experiences. To invent ideas: ideas which work as easily as a TV ad as they do a real world stunt or in a customer email. Ideas that become a part of popular culture. Modern agencies are changing the relationship and remit they have with their clients. They don't just create advertising anymore. They invent "thing's" that connect people to brands - getting people involved. Special Group is not an advertising agency. We just happen to be able to make great ads.