The dawn of the ‘Conscious Consumer’
Social conscience is changing the offerings of international supermarket chains, and how that trend is certain to arrive...
Opinion
Brooke Stoddart
If you’re an editor, head of corporate communications, marketing director or a CEO, you’ll understand we are overwhelmed with information from countless sources.The old adage “content is king” still rings true, particularly in the fast-moving information age we live and it can be difficult to know how to get clear cut-through with your message.For the past 18 years I have spent my career - both as a news journalist and in corporate communications and content marketing - crystallising information to give energy and life to words which inform and influence.I have extensive experience in the following:• Public relations • Corporate communications • Internal communications • Social media • Journalism • B2B content marketing • Awards submissions • Writing • Multi-media production • Media training • Speech writing