My mission is to help companies drive profitability and create remarkable customer experiences through design lead innovation. 10+ years experience in software-as-a-service, creative agencies, systems integrations and digital marketing. I have worked with some of the worlds most renowned and respected brands across financial services, retail, education, sports & recreation and non for profit. Pioneer of the 'Marketing DNA' consulting framework which helps analyse the five key elements to drive business success: Brand, Strategy, Technology, Operations and Customer. Key Skills: ► Leading in the age of disruption ► UX design and prototyping ► Performing customer research ► Deep knowledge in cloud software and CRM (Salesforce, Oracle, IBM, Adobe) ► Driving and influencing large digital transformation projects ► Applying creative and innovative thinking to solve problems ► Creating operational efficiency through marketing automation ► Inspiring and educating audiences through keynote presentations ► Speciality in creating scalable long term customer contact strategies ► Delivering high ROI on marketing investments ► Solutions architecture and technology infrastructure ► Data-driven and highly personalised business strategies ► Customer focused value propositions