Ben Bytheway

An experienced international marketing leader having built and developed sales and marketing teams for global brands in Australia and the USA. With broad industry experience, a passion for digital strategy paired with cross functional project management, I understand technology and leverage this to deliver quantifiable, commercial results. I believe in a creative approach to problem solving, a scientific approach to optimization and I'm a convert to hyper collaborative, lean and agile project methodologies. I currently lead client services, business development and presentation of strategy across all North American accounts at Reactive, a global digital agency. This includes initial consultation, research, due diligence, insight generation, strategy development, and the final presentation of recommendations. Responsible for client acquisition, satisfaction, risk management and revenue growth. Clients: Goodman Property Group | British Airways | Nissan | Rip Curl | Moody's | ANZ Bank | BHP | Coles | Weight Watchers | Adecco Specialties: Marketing strategy, brand development, digital marketing, project management, stakeholder relationship management, corporate communications, revenue forecasting, budget management, pricing strategy/yield management, content strategy, marketing automation, SEO/SEM, Google Analytics, A/B testing, social media marketing and monitoring, ROI reporting, CRM integration, content personalization and KPI performance management.
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