I am a strategic thinker, innovative marketer and effective communicator. I have extensive experience in leading marketing communications campaigns that engage with audiences to drive superior business results. I have proven success in understanding client's business needs, developing clear strategies and objectives, and executing effective integrated campaigns.
My strengths include:
STRATEGIC THINKING: I can quickly spot relevant patterns and issues, reconfiguring seemingly unrelated facts and data in different ways to reveal trends, raise issues, identify opportunities, offer solutions and build strategy.
INNOVATIVE PROBLEM SOLVING: I will brainstorm multiple different solutions to problems, spending time to analyse each strategy from various angles before reaching the best conclusion by using reason.
EFFECTIVE COMMUNICATION: I present my ideas in a reasonable, sequential and methodical way. I instinctively reduce elaborate, intertwined or complex ideas to their basic elements, and am often asked by others for a plain-spoken, easily-understood explanation.
LEADERSHIP: I use my ability to express what people are thinking or feeling with the right words at the right moment to generate enthusiasm and energise people towards a common objective.
My experience includes:
MARKETING STRATEGY: Building logical, effective and successful marketing strategy by synthesising insights and analysis to deliver superior business results for the organisation.
CONNECTING WITH CONSUMERS: Focusing on the consumer, understanding their needs, motivations and attitudes to develop a meaningful brand experience through tailored communications that can cut-through and resonate with the target audience.
INTEGRATED CAMPAIGN MANAGEMENT: Managing large projects requiring excellent stakeholder management, acute attention to detail, highly developed time management skills and a constant mindfulness of the strategic objectives to deliver outstanding integrated marketing campaigns.
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