Anita Duffin

Exploring the world through words has been a dream come true. I've found my distinct advantage is versatility - switching between corporate, to lifestyle, travel, first person profiles, advertising and social media messaging, providing engaging and appropriate copy for a variety of communication purposes.I'm immensely creative which contributes an imaginative and enjoyable context to any copy, resulting in an emotional interaction with readers. These unique attributes translate throughout my work, whether press releases, travel trade stories, destination guides or personal interviews.My background in one of the world's largest Leisure & Entertainment companies, Village Roadshow (then also Warner Bros.) has provided me with a keen eye for creating lucrative business partnerships as well as a keen appreciation of the importance of brand awareness.Living and exploring China and now Indonesia for the best part of the last decade, has added a unique cultural and consumer awareness, where I've made use of my journalistic skills to create hundreds of unique and informed features for a variety of international trade and lifestyle publications.Working with one of the leading travel brands in the Asia Pacific and Middle East as Travel Editor and Community Manager, I've expanded my online content writing skills, which includes in depth research and management of seven social media platforms, as well as developing a very successful travel blog - Wego Travel Editor's Desk (www.wego.com/news). Assuming PR and media relations responsibilities in June 2013, and now as Director of Public Relations, I continue on my mission to share informative and interesting travel news and insights around the world.