Driving Brand Growth: What’s Love Got To Do With It?
Brands aren't some needy boyfriend who wants love. They need to be available (& take the bins out) says this columnist.
Opinion
Angela Jennings
I am an experienced strategy & insights consultant, with specific expertise in the area of shopper & retail research. I have worked with a broad range of companies to help drive major business and shopper marketing initiatives, including Diageo, Coca Cola, Mondelez, CUB, Fonterra, Musashi, General Mills, L'Oreal, Coles Supermarkets, Coles Liquor Group, The Good Guys, Hudsons Coffee and Subway.A self-motivated, action orientated marketing professional, with highly developed commercial acumen, I have a proven track record in supporting my clients to deliver tangible, insight-driven business results.I hold a Bachelor of Business (Psychology & Management/Marketing) from Monash University, an Honours Degree in Business (Marketing).I currently work part-time as an Executive Director at Metrix Consulting and part-time as a teaching associate at Deakin University, Burwood Campus.I have also recently completed my Certificate IV in Interior Design with RMIT University and now split my time across the worlds of marketing and art & design.