Andrew Mathwin

Andrew Mathwin

I am a senior marketer with significant international experience across Mobile, Digital, Traditional Marketing, Social Media and PR.This includes roles as Manager Social Media at Jetstar, Marketing Director for sports social network PlayUp and Marketing Manager for land development company LandCorp.I am currently the Team Leader - Communications Strategy managing a team of strategy, public relations and Digital communicators for Perth-based Clarity Communications designing and delivering immersive strategies to help our clients grow their business or achieve their organisational needs.I have a strong commercial outlook with my primary skill set: strategic business marketing planning, digital and social media, brand development, mobile, public relations and managing large teams.
Gen Z: The New Retail Customer
  • Marketing

Gen Z: The New Retail Customer

Our new elite buyers, Gen Z, the so-called dot-com kids, will be the most technologically literate generation…ever.