I deliver original and practical ideas that create consumer, brand and business value. I have a holistic approach to strategy and am passionate about working collaborative with creative teams to develop inspiring brand communication. I deliver original and practical solutions that create consumer, brand and business value. I started in digital; however understand the value of storytelling in advertising and branding. I work as an Associate Strategy Director at White and am the lead Strategist on the Lion Nathan account. In my role I work across the entire strategy process that includes, social, UX, community management, creative, production and digital media to deliver integrated, business results-oriented marketing campaigns. Key projects I led include: - developed brand eco-system for XXXX to drive the creation of a new digital platform in 2014; - digital campaign for James Boags to support the activity of the brand during Melbourne Cup which included awarded app “James Boags Fascinators”; - conducted numerous digital workshops with each of the brands within Lion Nathan to increase the digital knowledge in each of the marketing teams; - launch of the low budget airline AirAsia into the Sydney market through highly awarded Facebook App “AirAsia Friendsy”; - social media strategy for University of Queensland to see them successfully launch a Facebook community; - content strategy for leading pizza retailer Eagle Boys Pizza including a re-branding campaign; - digital brand campaigns for Queensland University of Technology, Subway, Suncorp and Toyota. My experience spans automotive, retail, FMCG, government, banking, energy, technology, alcoholic beverages, food chain restaurants and fashion. I love sharing what I know. I’ve presented at Interactive Minds, Networx events, Ad School, and the EMSA summit and have been teaching digital strategy courses with Ad School in Brisbane.