Co-founder and CEO of Green Hat - a digital marketing consulting agency dedicated to B2B. Speaker/commentator on the marketing conference circuit. Member of CMO50 and AIMIA AMY industry judging panels. Co-author of the annual B2B Marketing Research (BMR) Report. Member of the Advisory Panel for the B2B Marketing Leaders Forum. We opened our Green Hat doors in 2001 and have worked with many blue-chip B2B organisations along the journey including IBM, Flight Centre, Tabcorp, Open Universities Australia, Errnst & Young, SingTel Optus, Mercer, Konica Minolta and Deloitte Consulting. I'm an ex software programmer turned marketer. I'm excited about the possibilities presented by the new wave of digital, automation and data analytics and the intersection with creative content marketing. I'm especially passionate about: B2B marketing Customer lifecycle marketing Sales & Marketing alignment Marketing automation Data analytics Inbound marketing Digital marketing & social media marketing Content marketing Lead generation & lead nurturing Integrated scalable and repeatable programs And totally unrelated - I'm a Geelong CATS Football Club diehard (AFL).