I am a globally experienced marketing professional currently working in Sydney, Australia leading the business for GPY&R. I have vast experience in both traditional and digital campaign development and execution with a passion for digital and integrated marketing. Prior to Sydney, I was leading teams in Shanghai, China first at Agenda (a WPP digital agency) and then at Y&R where I lead the Gap account and helped Gap go from 4 stores at launch to over 40 stores by the end of 2012. Gap China was named Brand of the Year 2011 by Campaign Asia-Pacific following our successful campaign for the Brand's entry into the China market. "Let's Gap Together" shot by the famed Annie Leibovitz. Experienced at translating brand ideas into innovative and results driven digital, mobile and social web strategy. Equally at home working client-side or agency-side. Category experience includes, sports marketing, insurance, health care, retail, software and technology, beverage and FMCG. Current and past clients include: Colgate-Palmolive, LG, Bel Groupe, Australia Department of Immigration, Disney Stores, Suntech, Pepsi, Wrigley, Starbucks, Gap, Listerine, Stayfree, Yue-Sai (L'Oréal), Electronic Arts (EA), Anthem/WellPoint, UnitedHeathcare, Mervyns, AAA, Adobe, NetApp.