Working across a variety of clients Amity Roche has over 10 years experience as a Public Relations practitioner. Key area of speciality include: media relations, media famil programs, consumer promotions, event management, issues management, social media relations/ management, internal communications. Key past accounts of note include: the official media, dealer and public launch of the Volkswagen New Beetle, University of Sydney, lebua Hotels and Resorts, Electricity Association of NSW, Christian Dior and Singapore Tourism Board from 2002 - 2010. Current clients range across a number of industries and include City of Newcastle, Hunter Valley Protection Alliance, Star Scientific Limited, Star Scientific Foundation, Atkins Nutrionals Inc and IBISWorld.