Allira Carroll

Allira Carroll

Allira is an engaging communicator with a career that spans more than a decade across journalism and public relations in both Sydney and London.Allira and her business partner, Brooke Burns, launched Savannah PR, a boutique lifestyle and leisure PR agency, in January 2013. They have worked with clients including; Flying Fish Restaurant + Bar; North Bondi Fish; The Morrison Bar & Oyster Room; The Golden Sheaf; The Clock Hotel; The Ivanhoe Hotel, Manly; 4 Pines Brewing Co.; Camp Quality Supper Club; Ask the Butcher iPhone App, Red Lantern; Brookvale Union; Parlour Burger and more.Prior to launching Savannah PR, Allira managed the PR for Merivale, one of Australia’s most successful hospitality groups. In that role, Allira helped to drive the publicity for a portfolio of more than 55 restaurants, bars, event spaces, a boutique hotel, as well as the profiles of more than 10 head chefs including Dan Hong and Jeremy Strode and the Hemmes family.Allira was also senior account manager at lifestyle PR agency, Liquid Ideas, where she managed the PR for some of Carlton United Brewers' largest accounts including Pure Blonde, Crown Lager, Strongbow, Bulmers and craft beer, Matilda Bay. She also led the PR campaign for The Star’s relaunch and Crust Pizza.An early career as a journalist afforded Allira the opportunity to develop a solid understanding and appreciation of the media cycle and what makes a story.Allira has a Diploma in Journalism from Macleay College and a Post-graduate Diploma in PR from London Metropolitan University. Her tennis backhand needs work but she’s not half bad at stand-up paddleboarding and has a new year’s resolution to be a gun sand runner.