A Strategic Marketing Consultant with over 20 years experience. I have worked extensively in Europe, Asia, North America and Australia, solving a range of strategic marketing challenges. My ambition is to make marketing more effective, providing recommendations that have clear impact on clients’ careers and their business. I believe in using the power of simplicity to help clients uncover powerful, actionable and commercial opportunities for growing their businesses and brands. These opportunities can encompass innovation, positioning and portfolio ideas – but always rely on fresh insights into markets, consumers or brands. I have experience across a range of sectors from Pharmaceutical to FMCG to Financial Services. Specialties Innovation, Brand Strategy, Brand Architecture, Portfolio Optimisation, Qualitative Insight, Quantitative Research, Marketing Capability, Behaviour Change