How Acquisition Can Remove The Growing Pains For Small Agencies On The Rise
Acquisition can remove agency growing pains argues this columnist. B&T suggests Aspro Clear & gin for all other pains.
Opinion
Adrian Smith
Australian Radio Network * Sales Director – Melbourne, achieved 9 of 11 budgets after small restructure of Melbourne Sales Team * Appointed National Agency Sales Director, March 2010.Mediaedge:cia * Tripled PBT in first year as GM * Negotiated acquisition of Ideaworks media increasing Billings by AUD$30M+ * Launched and grew Interaction from zero to billings of AUD$9M in 12 months * Launch “BrandAmp” joint venture with Universal Music * Selected to attend WPP High Potential Training group Maestro Brand New Media * Increased Sales Revenue by 38% Y.O.YThe Media Edge Singapore * Led successful pitch for Singtel Media Buying with billings of AUD$60M, one of the largest account moves in Asia * Appointed to WPP High Potential GroupThe Media Edge Sydney * Led Colgate Palmolive Media team to first perfect client appraisal score * Assisted MD on many successful pitches including TME’s first win, Snackbrands Australia Planning (subsequently appointed to buying)