Stepping out of a solid creative background which started in Melbourne and lead me across to the UK, in 2012 I was in search of my next challenge and looked to head in a new direction. Starting with OMD in June 2012, I began work across the Mazda business in what was predominately a trading role. After 12 months my position evolved to include planning and trading for the Mazda Dealer Group nationally. During this time, I built solid client relationships and lead successful promotions that drove the run-out of the Mazda 3 - a vehicle which saw record sales in 2013. In this role I was also able to develop strong media relationships across all mediums. In December 2013 I was promoted to Account Executive for the Dulux Group working across their entire portfolio of brands. Early in 2014 OMD acquired the fast-growing, global FMCG client, The Chia Co. and I've been privileged enough to lead the planning for their first ever ATL media activity.