Australia’s Own has launched a re-branding, celebrating its longstanding time in Australian shops and bringing the brand into 2022 and beyond with the help of Jam&Co.
The rebranding features a distinctive new look with an ‘Aussie’ character and green tone, and covers the brand’s full range from cow’s milk to the various plant-based options offered.
“The brand should always reflect the feeling of joy that Aussies are known for. Linking that with some clever tag lines and you are on the way to creating a winner,” said Jennifer Segail of Jam&Co.
Celebrating Australia and the goodness it brings is at the forefront of the transformation. Ensuring a bold, cheeky, and uplifting Aussie charm throughout results in effective and beautiful branding which encompasses the essence of the beloved brand, with the joy and cheekiness of Australia at its core.
Hamish Thomson, Marketing Manager, Australia’s Own said: “Working with Jam&Co on this journey has been a pleasure since day one. The emotion, love and time put into the brand from all is what’s made the outcome so special.”
The brand-new packaging will be launching on shelf in August 2022 as well as going live with advertising and a social campaign. This will be a milestone year with the launch of tasty new Aussie-licious products within Australia and across the Southeast Asia region.
