Australia’s OOH Industry Continues To Grow

Australia’s OOH Industry Continues To Grow

The local out-of-home (OOH) industry has posted a 5.7 per cent increase on net media revenue year-on-year to posting $186.7 million, according to the Outdoor Media Association (OMA).

The growth follows the OOH sector’s all-time high revenue growth at the end of 2016 of 15.8 per cent.

Breaking it down by month for the quarter, January saw a 12.4 per cent revenue rise, February saw a 2.7 per cent rise and March saw a 3.6 per cent rise to $73.2 million.

Digital revenue is sitting at 44.4 per cent of total net media revenue year-to-date – up from 36 per cent on the same period last year.

OMA chief executive Charmaine Moldrich said: “OOH’s continuing growth in the first quarter of 2017 confirms it is the ‘tradigital’ channel that is taking on the future, and investing in technology is one of the drivers of this success.

“OOH can connect advertisers with their audiences anywhere, anytime, whether via a traditional outdoor poster or a digital screen. Unlike other media channels, OOH can’t be blocked, it can be measured, and it reaches real people when they are out and about in an active state of mind.

Here are the category figures for the first quarter of  2017**:

  • Roadside billboards (over and under 25 square metres) – $77.3 million
  • Roadside other (street furniture, bus/tram externals, small format) – $51.0 million
  • Transport (including airports) – $29.5 million
  • ^Retail, lifestyle and other – $28.9 million

In comparison, here are the category figures for the first quarter of  2016**:

  • Roadside billboards (over and under 25 square metres) – $67.1 million
  • Roadside other (street furniture, bus/tram externals, small format) – $53.7 million
  • Transport (including airports) – $30.5 million
  • ^Retail, lifestyle and other – $25.3 million

* The previous year’s figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.

^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.

** Figures may not add to total due to rounding.




Please login with linkedin to comment

Ad-free Cuts Guidelines Multi-platform

Latest News

Everything You Need To Know About Joker Folie à Deux
  • Media

Everything You Need To Know About Joker Folie à Deux

The film Joker was one of the most successful films of 2019, grossing over $1 billion in ticket sales and winning two Oscars (it was nominated for 11). After a long, long wait we are finally just 8 months away from the second installment in the franchise – the Joker: Folie à Deux which is due […]

Seven Talks Up The Nightly’s “Mainstream Middle” & “Common Sense” Journalism As Boon For Advertisers
  • Media

Seven Talks Up The Nightly’s “Mainstream Middle” & “Common Sense” Journalism As Boon For Advertisers

Launching a new newspaper in 2024 might seem, at first glance, to be a fool’s errand. The industry, and journalism as a whole, is facing several existential crises. However, Seven West Media, believes its new masthead The Nightly could make a difference. Lead image: Anthony De Ceglie, editor-in-chief, The Nightly. The context in which editor-in-chief Anthony […]

Swifties Green With Envy As Jackie O Goes To Eras Tour Not Once, But TWICE
  • Media

Swifties Green With Envy As Jackie O Goes To Eras Tour Not Once, But TWICE

It was a hard weekend for those who failed to secure tickets to Taylor Swift’s Eras tour.  Not only did they miss the biggest event of the decade, but they were also forced to watch glitter-covered Swifties flaunt their Eras Tour t-shirts in their bitter green faces.  But there was someone who had no problem […]

“Twifties” Take To The Sky As Twisties Honour Taylor Swift
  • Campaigns

“Twifties” Take To The Sky As Twisties Honour Taylor Swift

Twisties, soaring high above Crown Sydney, painted the skies with a special tribute to Taylor Swift yesterday afternoon. As Taylor gears up for her highly anticipated Sydney leg of the Australian Eras Tours, Twisties was proud to show its unwavering support in a truly iconic fashion.

Written News Reaches An Incredible 97% Of Australians Aged 14+ Each Month
  • Media

Written News Reaches An Incredible 97% Of Australians Aged 14+ Each Month

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97 per cent (or 21.4M) of Australians aged 14+ consuming news in any given month. The figures reflect the evolving and deepening landscape of news media titles and readership behaviours across print and […]

IAB Study: Online Advertising Spend Reaches $14.7 Billion
  • Advertising

IAB Study: Online Advertising Spend Reaches $14.7 Billion

The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7 per cent year-on-year. This was a slowdown from the growth of 9.1 per cent reported in 2022, however, a […]

Hello Social’s FISHER Rework Of ‘JAMMING’ Sends “Bob Marley: One Love” To Number One
  • Campaigns

Hello Social’s FISHER Rework Of ‘JAMMING’ Sends “Bob Marley: One Love” To Number One

To celebrate the launch of BOB MARLEY: ONE LOVE, Grammy-nominated Australian music producer FISHER has put his spin on Bob Marley’s legendary track ‘JAMMING’. The global collaboration was spun up by Australia-integrated agency Hello Social and has already amassed over 5M plays.   View this post on Instagram   A post shared by FISHER (@followthefishtv) […]

UM Drives Off With Media Account For Global Automotive Manufacturer, Chery
  • Advertising

UM Drives Off With Media Account For Global Automotive Manufacturer, Chery

Following a highly contested pitch, media agency UM announces its appointment as media agency of record for global car manufacturer Chery.UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024, as the brand establishes its market presence.

HiBob Research: 61% Of Women Would Consider Leaving Their Job Over Wage Gap
  • Marketing

HiBob Research: 61% Of Women Would Consider Leaving Their Job Over Wage Gap

Over half (61 per cent) of Australian women would consider leaving their job if they find out that their organisation has a gender pay gap — regardless of how big the gap is — according to new research by HR tech unicorn HiBob. Surprisingly, 36 per cent of men also express a willingness to leave, […]

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]