Wellgrove, a new over-the-counter health and wellness brand, has launched in Australia with a campaign highlighting all the antioxidant power of the olive tree and olive leaf extract.
Asking consumers to ‘Get Wellgrove this winter’, the marketing initiative kicked-off with a 15 second TVC this past weekend on television networks 7, 9 and 10.
The campaign, with creative led by Steve Minon and directed by Frazer Bailey of PlayTV, will run across key TV programmes in coming weeks with the campaign extending outdoors with bus wraps in Sydney and tram wraps in Melbourne, along with further advertising in digital and lifestyle, health and wellness magazines.
The campaign focuses on city health, highlighting a commuter travelling to work on a busy bus.
Wellgrove executive director, Tim Smith explained: “Keeping healthy and well during the winter period is a high priority for busy Australians.
“Supporting a healthy immune system is key, especially when commuting to and from work.”
The Wellgrove range of all-natural Australian products are available nationally in Chemist Warehouse and other leading pharmacies, health food stores and Coles Supermarkets in the vitamin section.
Creative: Steve Minon
TV production company: Play TV
Outdoor: Brands to Life
Media agency: Hotglue
PR agency: Liquid Ideas