Storytelling agency Enthral has been appointed by the Australian Turf Club (ATC) to lead their public relations program for the upcoming Sydney Everest Carnival, a world-class eight-week major event from 17 September to 5 November across Royal Randwick and Rosehill Gardens.
The agency will work together with the ATC team to manage all aspects of public relations for the carnival, including procurement of brand ambassadors and influencer partners, media relations and raceday media accreditation.
The Sydney Everest Carnival is headlined by the world’s richest turf race, the $15 million The TAB Everest at Royal Randwick, $10 million Golden Eagle at Rosehill Gardens and the new $2 million The Big Dance on Sydney’s biggest Cup Day party at Royal Randwick. The carnival also features exciting, ticketed events including the glamorous Everest Carnival Fashion Lunch and the colourful Fabrics of Multicultural Australia Fashion Lunch.
This will be the first Spring Carnival where racegoers at Royal Randwick can enjoy the new $46.6 million state-of-the-art WINX Stand offering Australia’s very best General Admission raceday experience. Racegoers at both venues will also be entertained by the famous “After The Last” carnival concert series with many headline acts soon to be announced.
Award-winning hospitality is another highlight across the eight-week extravaganza led by ATC Group executive chef Gerry Maher, who was awarded “Chef of the Year” at the 2022 Restaurant & Catering, NSW Hospitality Awards, and Sydney Everest Carnival culinary ambassador Colin Fassnidge.
ATC executive general manager commercial Melinda Madigan commented: “The eight-week Sydney Everest Carnival promises to be an unmissable celebration of world-class racing, hospitality, style and entertainment and we’re looking forward to partnering with Enthral to amplify the unique and unforgettable stories and excitement.
“Spring is a fabulous time in Sydney, and based on the current record hospitality bookings and growing ticket sales it is clear that racing and major event fans are eagerly awaiting to return trackside for these premiere carnival racedays and events.”
Enthral managing director Cameron Smith (pictured) explained the ATC’s carnival brand platform “Where Stories Are Made” aligns well with Enthral’s emphasis on authentic storytelling.
“The racing industry is rich in stories and we look forward to working with the ATC in sharing these over the spring racing season; while making some of our own stories as our agency continues to create a bigger footprint in Sydney,” Smith said.
