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Reading: Australian Rugby Union Releases New TVC Ahead Of Championship Season
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B&T > Advertising > Australian Rugby Union Releases New TVC Ahead Of Championship Season
Advertising

Australian Rugby Union Releases New TVC Ahead Of Championship Season

Steve Stammers
Published on: 14th August 2015 at 10:40 AM
Steve Stammers
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The Australian Rugby Union, in partnership with FOX SPORTS, has released its new TVC for the second edition of the Buildcorp National Rugby Championship.

Featuring up-and-coming stars of the games Jed Holloway (Greater Sydney Rams) and Andrew Kellaway (NSW Country Eagles), the 30-second TVC will broadcast on FOX SPORTS for the duration of the 11-week competition that kicks-off on Thursday 20 August.

The TVC, created by Dakota Media and FOX SPORTS, targets families and sports fans young and old looking for an entertaining afternoon or night out that includes free-flowing, high-quality Rugby.

The 2015 Buildcorp National Rugby Championship (NRC) will be broadcast live across FOX SPORTS’ suite of platforms.

Rob Clarke, general manager – professional rugby at the Australian Rugby Union, said: “The NRC is a fantastic chance for Australian Rugby fans to watch both current superstars and future stars of the game on their own doorstep. The TVC reflects both the hard work these players put in off the pitch while also the fun that can had at an NRC game.

“We’re all excited at the prospect of the 2015 NRC being unleashed to a bigger audience than last year. Fans now have the opportunity to watch all 39 games through FOX SPORTS various platforms.”

Credits PRODUCER – Celeste Marsden DIRECTOR – Adam Marsden DP – Mike Beresford Jones LIGHTING – Daymaker lighting

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By Steve Stammers
Steve is an Australian citizen currently working at the Australian Rugby Union (ARU) in Sydney. Steve is a public relations specialist with a wealth of experience of working with major brands as well as rights holders and established charities. Working with some of the world’s most famous personalities he has a passion for all things media. Steve has a reputation for getting results for his clients, with a proven record of generating a significant ROI for a variety of brands and governing bodies in different markets. A qualified journalist who has edited a World Championship website as part of his previous role in London. Expertise: Media relations and publicity specialist; excellent media contacts across markets in Europe, Asia and Australia; creating effective media strategies for brands and personalities to ensure they hit the right audiences; sponsorship activation and leverage; understanding of media landscape in numerous markets; excellent writing skills

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