Australian National University Pitches Creative Accounts

The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years.

ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 (QS World University Rankings).

The University has recently embarked on an exciting chapter in its brand evolution and is seeking a range of external partners to help bring our brand changes to life, help us connect with our most important audiences and to clearly communicate our special mission as Australia’s national university.

As a creative partner of ANU you would be assisting our large community of marketing and communication staff meet the diverse needs of the organisation. We are looking for small, large and freelance operators to implement a broad range of activities including whole-of-organisation brand campaigns, domestic and international student recruitment campaigns, content development, graphic design, speech writing and strategy development to name a few.

Successful agency partners will enter into a Standing Offer Agreement for an initial term of three years with the possibility of four one year extensions to the maximum of seven years.

This is the first time ANU has approached the market and is doing so to ensure our staff have access to a panel of high-quality, brand trained and respected agencies and to ensure brand consistency. This is an exciting opportunity to be part of the next chapter of a world-class institution.

ANU was founded more than 70 years ago with the special mission to give our nation world-class research capacity and teaching in areas vital for our future. Today, we work to not only ensure our national prosperity, but to help Australia tackle new, complex challenges facing humanity, by reckoning with modern crises like climate change and global pandemics.

The tender opens on Monday 30 November 2020 and closes at 2pm AEDT on Friday 29th January, 2021. To access the tender and submit a response please visit eProcure. Agency partners wishing to find out more about the opportunity to work with ANU can email penny.calvert@anu.edu.au.

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