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Reading: Australian Museum And 303Lowe Form Creative Partnership
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B&T > Media > Australian Museum And 303Lowe Form Creative Partnership
Media

Australian Museum And 303Lowe Form Creative Partnership

Danielle Long
Published on: 30th January 2015 at 12:29 PM
Danielle Long
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The Australian Museum is now embarking on transformational redevelopment and making significant expansion plans for the future under its new executive director & CEO, Kim McKay AO.

The appointment of 303Lowe will ensure the Museum’s communication and brand match the new vision and enhanced visitor experience.

“We are the museum of Australia and the Pacific, and 303Lowe are leaders in brand identity. Their strategic, analytical and creative approach will be critical for us as we embark on this next stage in our evolution, and we are thrilled to be working with them at this exciting time,” McKay said.

Developing new brand positioning and a new visual identity for the Museum, 303Lowe will also create marketing campaign concepts for major exhibitions in 2015.

“We are very proud to be partnering with one of Australia’s most loved institutions, helping to achieve their vision for the future. The team and I are looking forward to the opportunity of working on this prestigious project at such a pivotal time in the Museum’s history,” Nick Cleaver, CEO, 303Lowe said.

The initial redevelopment will provide a new glass entry hall on William Street, the Crystal Hall, and a new permanent gallery, Great Walk, featuring more than 400 animal specimens and illustrating the world’s rich biodiversity. The new gallery will add permanent exhibition space to the Museum for the first time in more than 50 years.

The revitalised Australian Museum brand will reflect the physical transformation of the building, the transformed visitor experience and the Museum’s renewed focus on natural science, lifelong learning and Indigenous and Pacific cultures.

 

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By Danielle Long
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Danielle Long is a writer/ editor and communications specialist with more than twelve years experience in the advertising and marketing industry. Following a decade-long career as a marketing journalist in the UK and Australia, writing for titles such as: AdNews, Campaign, New Media Age and Revolution, Danielle moved away from the daily grind of the news cycle to work as a freelance writer, content editor and PR consultant. Danielle is also work as a freelance PR consultant, specialising in B2B and trade marketing publicity for advertising, branding, digital and research agencies. She currently splits her time between freelance projects, PR clients and my role as Editor of Branded Arts Review, an online publication showcasing the world’s best branded entertainment.

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