The Australian Museum is now embarking on transformational redevelopment and making significant expansion plans for the future under its new executive director & CEO, Kim McKay AO.

The appointment of 303Lowe will ensure the Museum’s communication and brand match the new vision and enhanced visitor experience.

“We are the museum of Australia and the Pacific, and 303Lowe are leaders in brand identity. Their strategic, analytical and creative approach will be critical for us as we embark on this next stage in our evolution, and we are thrilled to be working with them at this exciting time,” McKay said.

Developing new brand positioning and a new visual identity for the Museum, 303Lowe will also create marketing campaign concepts for major exhibitions in 2015.

“We are very proud to be partnering with one of Australia’s most loved institutions, helping to achieve their vision for the future. The team and I are looking forward to the opportunity of working on this prestigious project at such a pivotal time in the Museum’s history,” Nick Cleaver, CEO, 303Lowe said.

The initial redevelopment will provide a new glass entry hall on William Street, the Crystal Hall, and a new permanent gallery, Great Walk, featuring more than 400 animal specimens and illustrating the world’s rich biodiversity. The new gallery will add permanent exhibition space to the Museum for the first time in more than 50 years.

The revitalised Australian Museum brand will reflect the physical transformation of the building, the transformed visitor experience and the Museum’s renewed focus on natural science, lifelong learning and Indigenous and Pacific cultures.