Australian Ethical Launches Campaign Urging Aussies To Invest Ethically In Support Of Climate Action Via DO. Agency

Australian Ethical Launches Campaign Urging Aussies To Invest Ethically In Support Of Climate Action Via DO. Agency
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



As Australia’s unprecedented bushfires are compounded by continuing policy inaction and fossil fuel promotion, Australian Ethical Investment has launched a new campaign urging all Australians to make their money matter in response to the climate emergency.

Australian Ethical has collaborated with poet and singer / songwriter Ancestress, a Birri Gubba and Gungalu Dawson River Murri, creative agency DO and media buying agency Benedictus to create An Ode to Change. 

The emotive campaign covers cinema, billboards, buses, trams, podcasts and digital and encourages Australians to unite and pursue solutions to the climate crisis by investing ethically.

Allyson Lowbridge, Chief Customer Officer at Australian Ethical, said: “The 2010s were a lost decade for climate action and we can’t afford a repeat.

“We are now living through the effects of a climate emergency, but we should never underestimate the power and determination of the Australian people.

“Despite our differences, most of us are unified by one thing: we passionately want to protect the country we love – not just for ourselves, but for future generations too. One of the most impactful actions we can take is to make our money matter by investing our super and other investments ethically, in a way that moves money away from fossil fuels.”

Poet and singer / songwriter Ancestress, who co-wrote An Ode to Change and features in the campaign, said: “All over the planet, we are facing the most urgent time in human history.

“My people governed this continent in the most sustainable way that it has ever been governed, and we have the knowledge to do it again.

“This is why I make work about climate change, because it is a governance problem, and there are still many of my people with the solutions.”

A recipient of Australia Council’s Dreaming Award and multi-disciplinary artist, Ancestress has been making work and writing about climate change for almost 10 years and comes from a cultural and politically-informed family who have helped to inform her work. 

She said: “Our people have lived sustainably for over 60,000 years, and in complete balance with each other.

“What is often forgotten is that we still have access to our cultural understanding of our land and that Indigenous governance by Indigenous people should not to be undervalued.”

Tom Ormes, Creative Director at DO, said: “Climate change is the biggest issue of our generation. You can’t help but see what’s happening and be concerned about the future, but the advertising industry has a responsibility to use its influence to inspire a shift in public attitudes and be part of the solution.

“Together with Australian Ethical, we want to create a voice for change. We want this campaign to be the spark for people to make the changes the planet needs.”

With over 30 years’ experience, Australian Ethical is one of the country’s fastest growing super funds as Australians increasingly realise the power of their money to create positive change.

Lowbridge said: “While there are many ways to make change happen, social movements have never been led by politicians, they have always been led by people. Often just ordinary people who started doing things differently – like using their super and their money for a better tomorrow.

“Australian Ethical members have already made a powerful statement by making their money matter and now we’re urging all Australians who care about their future to join them and shape the world they want to live in.” 

Watch an Ode to Change here www.australianethical.com.au/mymoneymatters

Credits 

Poet and co-writer

Ancestress 

 

Creative agency

DO. Agency

www.thedostory.com

Media agency

Benedictus Media

www.benedictusmedia.com

Production Company

Hello Future

www.hellofuture.tv

Public relations

Mkt. Communications

www.mktcommunications.com.au

Environmental considerations 

Carbon emission offsetting

Approximately 369,410 kg of carbon emissions produced by Sydney buses offset with help from JCDecaux Australia

SmartSkin billboards

100% recyclable billboard skins by Cactus Imaging used in all outdoor placements

 

 

 

 

Please login with linkedin to comment

Australian Ethical

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]