Bastion Collective Continues US Expansion With Addition Of db5 Research Agency

Bastion Collective Continues US Expansion With Addition Of db5 Research Agency

Independent communications group Bastion Collective, continues to assemble a robust set of marketing and communications services for the US with the acquisition of db5.

As part of the transition, the research leader has rebranded as Bastion db5 and will provide complementary consumer insights ingenuity to the PR, social media and digital services already thriving under the Bastion Collective brand in the US market.

The announcement follows the 2019 acquisition of two other California-based digital agencies by Bastion; Bastion Elevate and Bastion Rare.

Bastion Collective’s US offering is part of a broader expansion by the group in their bold vision to be the next globally recognized agency group.

Bastion Collective founder and executive chairman, Fergus Watts said: “Bastion Collective is fully committed to continued expansion into the US market.

“Finding a research firm of the highest caliber has been a top priority as we look to build out a comprehensive, complementary suite of services for our clientele.

“Bastion db5 has the talent, resources, and experience to plug into our growing Collective of communications experts and offer immediate value.

“Our current and future clients will now have access to invaluable data points and insights to help them grow, which is very exciting.”

db5 boasts an enviable client list and has worked with some of the largest brands in the world, including MillerCoors, KFC, BuzzFeed, Hyundai, ConocoPhillips, Carl’s Jr./Hardee’s, AirBnB, Twitter, Postmates, Verizon, YouTube and many others.

These brands trust the insights and data gathered by Bastion db5’s team of experts across offices in LA and New York.

Bastion Collective CEO, USA, Dax Cornelius said: “The significance of adding the unmatched research expertise of Bastion db5 to the world class marketing and communications services Bastion already provides for a wide spectrum of US and global clients cannot be understated.

“Bastion db5 is creating innovative ways to collect insights, having conducted over a million interviews across 48 countries and crunching more than 30 million data points while executing thousands of online and mobile surveys, telephone interviews, intercept interviews as well as focus groups, IDIs, shop-alongs and ethnographies over the past few years.

“Their track record of helping brands transform and grow is remarkable.”

Bastion db5 provides strategic, foundational research offerings that are fully customizable to meet the needs of the customer.

Whether an organization requires strategic consultancy or fast turn data and insights, Bastion db5 has a full toolbox of research methods with particular strength in discrete choice, product viability, pricing, copy testing, brand tracking, customer journey and segmentation.

Bastion db5 founder and CEO, Chris Hubble commented: “We are both humbled and excited to join a marketing services organization with such a forward-looking approach to providing value for their customers.

“The breadth of talent and expertise between the different CEO’s and agencies here is inspiring and we see opportunities all over the place to offer additional value to our clients—as well as provide market research and consumer insights services for clients working with our new sister agencies in the Collective.”

Bastion latest acquisition in the US market is off the back of a new funding partnership with Longreach Credit Investors.

Watts added: “Our partnership with Longreach further solidifies our growth objectives across our two major regions, Australia and America.”




Please login with linkedin to comment

bastion collective db5 Longreach Credit Investors

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]