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B&T > Marketing > Australian Beef Brings National Sporting Heroes To Classrooms
Marketing

Australian Beef Brings National Sporting Heroes To Classrooms

Staff Writers
Published on: 28th April 2021 at 12:05 PM
Edited by Staff Writers
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Be Your Greatest Virtual Classroom program brings students together with professional athletes and a celebrity chef to learn about active lifestyles & healthy meals.

As an official Team Partner of Australia’s Paralympic and Olympic Teams, Australian Beef has announced new virtual modules for school students, offering students an exciting opportunity to engage with athletes and join a virtual cooking class with chef Matt Sinclair.

Australian Beef will play a key role in the Be Your Greatest Virtual Classroom Program, featuring Paralympians and Olympians to inspire and connect students with athlete heroes, learning about their journey to greatness and the importance of active lifestyles and healthy meals ahead of the Tokyo Games in July.

The new modules will take place in two timeslots on both May 19th and 20th 2021, and again on the 16th and 17th of June, with a focus on the important role nutrition plays in fuelling champion bodies. Paralympians Eliza Ault-Connell (pictured) and Scott Reardon will be joined by Rugby Sevens’ Vice-Captain Lewis Holland as Australian Beef’s Athlete Ambassadors.

“We’re really excited to bring these national sporting heroes into schools to connect with young Australians. Sharing their stories is a great way to inspire a passion for keeping active, eating well and finding their greatness within, and showing how beef is an important part of a healthy meal.” said Fiona Thompson, Community and Industry Engagement Manager.

MasterChef Alumni Matt Sinclair will join the Be Your Greatest Virtual Classrooms, along with the Athlete Ambassadors, for a virtual cooking class to show students the delicious versatility of cooking with beef as part of a balanced lifestyle.

“As a dad, I’m really passionate about making sure my child knows what goes into a healthy meal, so I can’t wait to teach more kids some easy kitchen skills so they can get excited about cooking Aussie beef as part of a balanced and active lifestyle,” said Matt Sinclair.

To learn more about the virtual classrooms and how schools can register, visit keteacher.com/event/ausbeef or access free learning resources at goodmeat.com.au/education and learn more about Australian Beef Athlete Ambassadors at www.australianbeef.com.au.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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