Australian Agency ‘Born Bred Talent’ Launches in New Zealand
Creative communications and influencer marketing agency Born Bred Talent is set to open offices in New Zealand this April.
The Australian agency which boasts a global partnership with Warner music, as well as strong ties in the sporting sector seeing them support the Sydney 7s this year as a media partner provides a full-service integrated approach to connecting influencers to brands supporting their overarching marketing strategies.
Born Bred Talent founder, Clare Winterbourn said: “We are very excited to be expanding our operation overseas to a market where influencer marketing is maturing greatly.
“Already we are working with a number of clients in the New Zealand market including CanTeen, Warner Music and Superdry proving there is an appetite for our successful methodology; aligning influencers to brand campaigns in a strategic fashion.
“Being New Zealand born myself, with established relationships across multiple fields but specifically in the sporting sector, this move will be an integral one to support the strategies of our brand partners in a ripe market.”
Born Bred Talent marketing and communications director, Elizabeth Walker said: “Influencer marketing is becoming an increasingly integral part of the marketing mix for NZ businesses.
“With 59 per cent of marketers planning to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands.”
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