Australia’s news media publishers have received an impressive 13 finalist nominations, second only to the USA, in the 2016 INMA (International News Media Association) Global Media Awards announced this week.
Australia’s 13 nominations places it ahead of Canada with 12, India and Brazil with nine finalists each, UK and Norway with eight, and New Zealand with seven finalists. The US received 19 finalist nominations.
Of the 13 Australian nominations, News Corp Australia received 10 nominations, APN News & Media received two and Fairfax Media received one. Fairfax Media also received five nominations for its New Zealand publications, with APN News & Media’s NZME receiving two nominations.
“Our impressive list of finalist nominations proves that Australian news media publishers are among the best world in terms of innovative print and digital solutions that engage our audiences, deliver results for advertisers and grow revenue,” The Newspaper Works Marketing Director Charlie Murdoch said.
The annual INMA Global Media Awards reveal best practices to energise brands, create new products, engage audiences, grow advertising revenue, develop customer insights, and instill innovation at media companies.
Australia’s finalist nominations are:
- Best Brand Awareness Campaign (Group 1: Regional/Local Brands):
The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”
- Best Use of an Event to Build a News Brand (Group 1: Regional/Local Brands):
Herald Sun, South Bank, Australia, “Herald Sun 25th Anniversary”
- Best New Print Product (Group 1: Regional/Local Brands):
The Advertiser, Adelaide, Australia, “The Advertiser Real Estate Magazine”
- Best Use of Video (Group 1: Regional/Local Brands):
The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Project Icon”
- Best Use of Social Media (Group 1: Regional/Local Brands):
NewsLocal, Surry Hills, Australia, “#SnapSydney”
- Best New Paid Content or Subscription Initiative (Group 1: Regional/Local Brands):
The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Australia, “News Corp Australia Tablet Value Bundle”
- Best Marketing Solution for an Advertising Client (three finalists):
o Group 1: Regional/Local Brands:
The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”
o Group 2: Global/National Brands:
The Australian, Surry Hills, Australia, “GE”
News.com.au, Brisbane, Australia, “Storyful Endeavours Prove Tasty”
- Best Execution of Print Advertising (Group 1: Regional/Local Brands):
The Daily Telegraph, Surry Hills, Australia, “It’s a Wrap”
- Best Execution of Native Advertising (two finalists):
o Group 1: Regional/Local Brands):
The Daily Mercury, Brisbane, Australia, “Brand Extra – Flight Centre Travel Extra”
o Group 2: Global/National Brands:
Fairfax Media, Pyrmont, Australia, “South Australia Tourism Commission”
- Best Use of Consumer Research (Group 1: Regional/Local Brands):
The Daily Telegraph and Herald Sun, Surry Hills, Australia, “There´s No Place Like Home”
The 2016 INMA Global Media Awards competition received 699 entries from 264 news brands across 40 countries. The Global Media Awards competition was judged in February by an international panel of 41 executives from 19 countries representing stakeholders in the media industry.
The Newspaper Works CEO Mark Hollands judged various categories, though none in which member titles were finalists.
The INMA Global Media Award winners will be announced on Tuesday 24 May 2016 in London.
