Australia Ranks A Satisfying 10th In Global Survey For Online Sex Toys

Australia Ranks A Satisfying 10th In Global Survey For Online Sex Toys
SHARE
THIS



This article contains adult themes and B&T advises reader discretion.

A new study into the online sex toy habits of people around the globe has seen Australia claim an impressive top 10 finish.

The study by online coupon firm VoucherCloud tracked which countries Googled sex toys the most. You can, if you’d care to, read the full results of the study here.

Interestingly, the top three nations for Googling sex toys were all freezing cold ones. Those horny Danes took out top spot, followed by Sweden and Greenland. The US fourth, the UK fifth and Australia came in at tenth spot.

The top 20 were as follows:

Screen Shot 2017-06-09 at 9.33.11 am

Vouchercloud took 18 of the most popular sex toy products and search terms from online sex toy firm Lovehoney – including generic terms like ‘sex toys’ and ‘dildos’ and more niche but still popular products like ‘love eggs’ and ‘jiggle balls’ – and translated them into every Google-accepted language.

It made sure to include a focus on colloquial terms not understood by Google Translate where necessary.

Then, every keyword – the 18 keywords and international variants (plurals, international colloquial terms, etc.) – was then put through Google’s Keyword Planner to reveal search volume for every country. This allowed VoucherCloud to discover how many monthly searches over the last year each country had seen for the full set of sex toy searches.

Screen Shot 2017-06-09 at 9.29.00 am

Commenting on the findings, VoucherClouds head of operations, Chris Johnson, said, “A somewhat unique dataset has revealed some truly interesting findings surrounding global love-making. We’re a little surprised that the UK has offered an extremely strong showing, particularly with such reserved English stereotypes.

“However, the Nordic nations have definitely put the rest of the world to shame. There’s more than one way to deal with the cold, after all!”

Please login with linkedin to comment

Advertising Standards Bureau product placement

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine