Australia Post has announced the appointment of Karl Winther as its new chief marketing officer.
Winther was Officeworks’ national marketing manager for the past six years and was with Myer for more than a decade in roles across marketing strategy, advertising, loyalty and merchandise buying.
In this role at Officeworks, Winther was accountable for all facets of marketing including; strategy, advertising, PR and social, customer relationship management (CRM), brand, in-store signage, online content, internal communications and events, corporate social responsibility (CSR) and sustainability, corporate affairs and digital marketing.
Commenting on the appointment, Australia Post’s, executive general manager, community a consumer, Nicole Sheffield, said: “This is a critical role for our organisation. We have the most trusted, authentic brand in the country. Driving that trust and connection with consumers and community is vital to the evolution of our business. We are both a community service provider and a retailer, the custodian of an iconic brand.”
“I have tasked Karl with leading the way we drive brand growth and acquisition marketing to deliver enhanced retail results for our customers.”
“With his extensive experience across merchandise and marketing roles, Karl is ideally positioned to take on this newly created role of CMO for Australia Post.”
