Singing letterboxes are the star of the show in the new Christmas campaign for the Australia Post, created by The Monkeys.
Following a tough year for many Aussies in lockdown, the new “Spread the Merry” campaign urges people to reconnect with loved ones via the post.
The ad features Australian letterboxes in diverse and obscure locations around the country singing the classic Hall & Oates tune You Make My Dreams (Come True).
Australia Post chief marketing officer, Amber Collins, said: “After another challenging year for many Australians and a long-awaited Christmas, we wanted our campaign to be the ultimate expression of festive joy.”
“This year’s new ‘Spread the Merry’ campaign uses the humble letterbox to showcase the breadth and diversity of Australia and demonstrates how Australia Post’s vast network connects Australians far and wide every Christmas.”
The Monkeys Creative Director Hugh Gurney added: “After a tough year, we wanted to give Aussies a bit more ‘merry’ this Christmas and, at the same time, change the way they look at their letterboxes.”
The campaign is set to launch on television with 45-second and 15-second spots. It will run throughout November and December across TV, out-of-home, radio, social, digital, press, broadcast video, and in-store.
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