Integrated marketing agency McCorkell & Associates has been appointed by Australia Post as its primary B2B agency partner, following a four-month selection process involving seven agencies.
McCorkell will work with Australia Post’s business and government B2B marketing team on marketing strategy and consulting, planning and creative services.
Rebecca Burrows, general manager of segment development and marketing for business and government at Australia Post, said: “We were impressed by the breadth of specialist B2B marketing services offered by McCorkell and their passion and experience in delivering true value to business and government segments.
“We look forward to partnering with the team as we help our customers get the most from Australia Post.”
McCorkell managing director Karen Powell said: “We a thrilled to have been selected as Australia Post’s B2B agency of record.
“The opportunity to partner with such an important and iconic Australian brand is incredible and we look forward to bringing our 27 years of B2B engagement knowledge to the table.”
McCorkell CEO Scott McCorkell added: “Australia Post selecting McCorkell is testament to our B2B sector knowledge and experience.”