Australia Post Celebrates An Australian Christmas In New Campaign From The Monkeys

Australia Post Celebrates An Australian Christmas In New Campaign From The Monkeys
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Australia Post has launched the next installment of its ‘Spread The Merry’ Christmas campaign, highlighting how small acts of kindness can help bring people together at Christmas.

Created by The Monkeys, part of Accenture Interactive, and directed by Glendyn Ivin, the campaign film tells the story of a spirited young girl named Audrey, and Major, a naughty cockatoo.

When Audrey notices that Major is a little lonely, she hatches a plan to bring him some festive joy – with help from her local postie, Kevin.

The integrated campaign is launching on television with 60s and 30s spots and will run through November and December across broadcast video, radio, social, digital, press and in-store. The campaign also includes retail merchandise.

Australia Post Chief Marketing Officer, Amber Collins, says: “This year, we are telling the story of a uniquely Australian Christmas and encouraging everyone to create some festive joy.

“Following a tough year, this Christmas will be more significant than ever as we reconnect with friends and family who we won’t have seen as much as we would’ve liked.

“The campaign demonstrates how Australia Post makes it easier to connect with people this Christmas.”

The Monkeys Melbourne Chief Creative Officer, Ant Keogh, adds: “It’s a modern Australian Christmas story, told through the eyes of an inventive young girl whose kindness helps a recalcitrant bird to find his place in the world.” 

Campaign Credits: 

Client: Australia Post

Chief Marketing Officer: Amber Collins
Head of Consumer Marketing: Corrina Brazel

Senior Campaign Manager: Jo Winiarski
Campaign Manager: Allison Leech

Agency: The Monkeys, part of Accenture Interactive 
Melbourne CEO: Paul McMillan
Chief Creative Officer: Ant Keogh 
Executive Planning Director: Michael Derepas 
Senior Planner: Dave Collins 
Art Director: Joe Sibley 
Writer: Hugh Gurney
Head of Production: Romanca Jasinski 
Producer: Katie Wellbelove & Emma King
Senior Craft Designer: Raph Tamkalis
Head of Content: Jaimee Kerr
Content Director: James Wilkinson 
Content Manager: Jessie Roper

Production House: Exit Films

Director: Glendyn Ivin

Executive Producer: Leah Churchill Brown & Declan Cahill

Producer: Alice Grant

DOP: Aaron McLisky

Casting Director: Stevie Ray @ Kirsty McGregor Casting

Bird Trainer: Kirstin Fedderson @ Kirsko Film Animals

Editor: Jack Hutchings

Post Production: Alt VFX

Post Production Supervisor: Jay Hawkins

Post Production Producer: Tyrone Estephan

Music: Sonar Music

Sound: Squeak E. Clean Studios, Paul Le Couteur & Ceri Davis

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