Australia Post has launched the next installment of its ‘Spread The Merry’ Christmas campaign, highlighting how small acts of kindness can help bring people together at Christmas.
Created by The Monkeys, part of Accenture Interactive, and directed by Glendyn Ivin, the campaign film tells the story of a spirited young girl named Audrey, and Major, a naughty cockatoo.
When Audrey notices that Major is a little lonely, she hatches a plan to bring him some festive joy – with help from her local postie, Kevin.
The integrated campaign is launching on television with 60s and 30s spots and will run through November and December across broadcast video, radio, social, digital, press and in-store. The campaign also includes retail merchandise.
Australia Post Chief Marketing Officer, Amber Collins, says: “This year, we are telling the story of a uniquely Australian Christmas and encouraging everyone to create some festive joy.
“Following a tough year, this Christmas will be more significant than ever as we reconnect with friends and family who we won’t have seen as much as we would’ve liked.
“The campaign demonstrates how Australia Post makes it easier to connect with people this Christmas.”
The Monkeys Melbourne Chief Creative Officer, Ant Keogh, adds: “It’s a modern Australian Christmas story, told through the eyes of an inventive young girl whose kindness helps a recalcitrant bird to find his place in the world.”
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Consumer Marketing: Corrina Brazel
Senior Campaign Manager: Jo Winiarski
Campaign Manager: Allison Leech
Agency: The Monkeys, part of Accenture Interactive
Melbourne CEO: Paul McMillan
Chief Creative Officer: Ant Keogh
Executive Planning Director: Michael Derepas
Senior Planner: Dave Collins
Art Director: Joe Sibley
Writer: Hugh Gurney
Head of Production: Romanca Jasinski
Producer: Katie Wellbelove & Emma King
Senior Craft Designer: Raph Tamkalis
Head of Content: Jaimee Kerr
Content Director: James Wilkinson
Content Manager: Jessie Roper
Production House: Exit Films
Director: Glendyn Ivin
Executive Producer: Leah Churchill Brown & Declan Cahill
Producer: Alice Grant
DOP: Aaron McLisky
Casting Director: Stevie Ray @ Kirsty McGregor Casting
Bird Trainer: Kirstin Fedderson @ Kirsko Film Animals
Editor: Jack Hutchings
Post Production: Alt VFX
Post Production Supervisor: Jay Hawkins
Post Production Producer: Tyrone Estephan
Music: Sonar Music
Sound: Squeak E. Clean Studios, Paul Le Couteur & Ceri Davis
Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.