Australia Post has launched the next installment of its ‘Spread The Merry’ Christmas campaign, highlighting how small acts of kindness can help bring people together at Christmas.
Created by The Monkeys, part of Accenture Interactive, and directed by Glendyn Ivin, the campaign film tells the story of a spirited young girl named Audrey, and Major, a naughty cockatoo.
When Audrey notices that Major is a little lonely, she hatches a plan to bring him some festive joy – with help from her local postie, Kevin.
The integrated campaign is launching on television with 60s and 30s spots and will run through November and December across broadcast video, radio, social, digital, press and in-store. The campaign also includes retail merchandise.
Australia Post Chief Marketing Officer, Amber Collins, says: “This year, we are telling the story of a uniquely Australian Christmas and encouraging everyone to create some festive joy.
“Following a tough year, this Christmas will be more significant than ever as we reconnect with friends and family who we won’t have seen as much as we would’ve liked.
“The campaign demonstrates how Australia Post makes it easier to connect with people this Christmas.”
The Monkeys Melbourne Chief Creative Officer, Ant Keogh, adds: “It’s a modern Australian Christmas story, told through the eyes of an inventive young girl whose kindness helps a recalcitrant bird to find his place in the world.”
Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Consumer Marketing: Corrina Brazel
Senior Campaign Manager: Jo Winiarski
Campaign Manager: Allison Leech
Agency: The Monkeys, part of Accenture Interactive
Melbourne CEO: Paul McMillan
Chief Creative Officer: Ant Keogh
Executive Planning Director: Michael Derepas
Senior Planner: Dave Collins
Art Director: Joe Sibley
Writer: Hugh Gurney
Head of Production: Romanca Jasinski
Producer: Katie Wellbelove & Emma King
Senior Craft Designer: Raph Tamkalis
Head of Content: Jaimee Kerr
Content Director: James Wilkinson
Content Manager: Jessie Roper
Production House: Exit Films
Director: Glendyn Ivin
Executive Producer: Leah Churchill Brown & Declan Cahill
Producer: Alice Grant
DOP: Aaron McLisky
Casting Director: Stevie Ray @ Kirsty McGregor Casting
Bird Trainer: Kirstin Fedderson @ Kirsko Film Animals
Editor: Jack Hutchings
Post Production: Alt VFX
Post Production Supervisor: Jay Hawkins
Post Production Producer: Tyrone Estephan
Music: Sonar Music
Sound: Squeak E. Clean Studios, Paul Le Couteur & Ceri Davis
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]