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Reading: Australia Day Ad With Women In Hijabs Removed Following Threats To Company Behind It
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B&T > Advertising > Australia Day Ad With Women In Hijabs Removed Following Threats To Company Behind It
Advertising

Australia Day Ad With Women In Hijabs Removed Following Threats To Company Behind It

Staff Writers
Published on: 17th January 2017 at 11:48 AM
Staff Writers
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The company behind an Australia Day ad featuring two young Muslim girls wearing hijabs has been taken down after reportedly receiving a number of threats.

The out-of-home campaign used a large QMS digital billboard alongside the Link Freeway in Melbourne’s south-east to promote the upcoming Australia Day festivities, featuring the two smiling models alongside the Australian flag.

B&T contacted QMS, however, it declined to comment on the matter.

The ad caused quite a stir among the far-right nutters on social media, while Victorian Minister for Multicultural Affairs Robin Scott said QMS – the state government’s external partners – hosted the campaign and independently chose to remove it after receiving a number of threats, according to Daily Mail Australia.

However, Scott said that “anyone who considers this a victory needs a refresher on the true meaning of Australia Day”.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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