Australia And NZ Secure 54 Finalist Spots In The One Show 2021

Australia And NZ Secure 54 Finalist Spots In The One Show 2021
B&T Magazine
Edited by B&T Magazine



The One Club for Creativity has announced 54 entries from Australia and New Zealand have been selected as finalists by its global juries of top creative leaders for The One Show 2021.

All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online Creative Week 2021.

Australia: 40 finalists

CHE Proximity Sydney leads the way in Australia with 10 finalists in The One Show 2021.  The agency has five with Heckler Sydney for Samsung “Microcodes”, and three with Division Global Melbourne for “Give a Flybuys” on behalf of Flybuys.

CHE Proximity also has one with Mindshare, Thinkerbell and Revolver for IAG/NRMA Insurance “Sloways”, and another with Guilty and TAC for “The Booster Tag” on behalf of RACV.

Saatchi & Saatchi Australia Southbank with Herd MSL has nine finalists, all for “Donation Dollar ” on behalf of The Royal Australian Mint.

Thinkerbell with Vimana  and Honest Fox, all in Melbourne, and Xailient Sydney has four, all for Bega B-Honey “The Purple Hive Project”.

Ogilvy Australia Melbourne with Wavemaker Australia have three One Show finalists this year, all for “Unscalpable” on behalf of Cadbury Caramilk.  Ogilvy Australia Sydney with Ogilvy PR Sydney has three for KFC Australia “Secret Menu”.

Clemenger BBDO Sydney with PHD Content Sydney has two finalists for Rexona “Pitvertising”, and Clemenger BBDO Melbourne has one for “Rewrite The Rules” on behalf of Carlton & United Breweries – Carlton Zero.

With two finalists for The One Show 2021 is TBWA Sydney with Eleven PR Sydney and Airbag Melbourne for “Play NZ” on behalf of Tourism New Zealand.

One finalist goes to each of the following

  • Airbag Melbourne with TBWA, ARC Edit and Eleven PR, all in Sydney “Play NZ” for Tourism New Zealand
  • Isobar Melbourne “Swintopia” for Swinburne University of Technology
  • Leo Burnett Australia Southbank “Out Now” for Bonds
  • McCann Melbourne with T&DA and EXIT Films “Senior Constable Laurie Fox” for Victoria Police
  • Momentum Worldwide Australia with Red Havas, both in Sydney “Heineken Zer0.0 Contact Bar” for Heineken 0.0
  • Special Group Australia Sydney with Chee Productions, Revolver and The Glue Society “Uber Eats No Repeats” for Uber Eats
  • Squeak E. Clean Studios with The Works, ARC Edit and Scoundrel, all in Sydney “Aware Super Brand TVC” for Aware Super
  • The Monkeys with Rabbit, Sonar Music and Arc Edit, all in Sydney “When will she be right?” for UN Women Australia

New Zealand: 14 finalists

Special Group New Zealand with Sweetshop, both in Auckland, landed five One Show 2021 finalists: three for “Meddle in the New Zealand Election” on behalf of Every Kiwi Vote Counts, and two with Special Group Australia Sydney for Tourism New Zealand “Good Morning World”.

Saatchi & Saatchi with Starcom and MSL New Zealand, all in Auckland, and Passion Pictures London, has four finalists, all for “A Career-Limiting Campaign” on behalf of Global Women.

Three One Show finalists go to DDB Aotearoa New Zealand Auckland, including two for New Zealand AIDS Foundation, Body Positive, Positive Women “Sperm Positive: The Baby That Changed HIV” and one for “Reflections” on behalf of McDonald’s New Zealand.

With one finalist each are Colenso BBDO Auckland for “Friend-vertising” on behalf of Skinny, and Motion Sickness with BigPop Studios, both in Auckland, “Keep It Real Online” for New Zealand Government – Department of Internal Affairs.

Globally, Droga5 New York leads the way with 44 finalist entries. Other leading finalist agencies are FCB Chicago with 35, DDB Chicago with 30, and AMVBBDO London and TBWA\Media Arts Lab Los Angeles each with 29.

Woojer in Herzliya, Israel with Area 23 New York and Claire’s Place Foundation Redondo Beach, have The One Show 2021 entry with the most finalists selections: 27 for Woojer “Sick Beats”.  FCB New York has 26 finalists for “Michelob ULTRA Courtside” for Michelob ULTRA with Microsoft and the NBA.

In the lead-up to the awards ceremony during Creative Week, The One Club will announce all Best of Discipline winners for The One Show 2021 on June 1.

Members of creative teams responsible for a select group of top winners will discuss the work with jury members in live streaming sessions on June 10.




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