Southern Cross Austereo has announced the appointment of Vijay Solanki to the role of director of digital and innovation.
Solanki has over 20 years of business experience and 15 years in digital leadership. He started to explore websites and mobile at Capital Radio in 1999, he helped NME.com grow, he launched Shazam, took Castrol into digitally driven global football sponsorship and used social media to help BlackBerry build consumer success. Solanki has always had a passion for new technology and disruption especially when leveraging content.
He is currently senior director – global digital innovation at Philips Head Office in Amsterdam and oversees the development of connected products, builds digital prototypes and works with technology teams to ensure consumer insights are at the heart of digital products and initiatives.
Southern Cross Austereo CEO Rhys Holleran said: “We welcome Vijay to head up our progressive and dedicated digital team and look forward to him driving our business further in all areas of digital including strategy, innovation, digital partnerships and data analytics.”
Vijay Solanki said: ”I’m truly excited about connecting my passion for music and entertainment with my experience in digital and ability to create consumer driven innovation. I’m really looking forward to working with SCA’s teams to take the company’s digital leadership to the next level.”