New research from HR and recruitment specialists, Randstad, has found that while there is a growing number of local job seekers turning to social media, Australians are still lagging behind the 49% of job seekers worldwide already using it to apply for work.
Job seekers in Hungary use social media the most at 75%, compared to those in Japan who use social media networks the least at 26%.
The annual Randstad Award employer branding research, which globally captures the perceptions of 225,000 potential job seekers from 23 countries, also found that of those Australians who use social media to apply for jobs, 32% use Google+, 15% use Twitter and 11% use Instagram.
Speaking ahead of the company’s fifth Randstad Award on 23rd April in Sydney, Frank Ribuot, Randstad’s CEO, says he wasn’t surprised by the findings of the research, which polled more than 12,000 Aussie workers.
“While people use a range of methods to find and apply for work, the most successful way to secure the job you want is to use your personal networks. Traditionally this meant contacting friends and family and working closely with a specialist recruitment consultant. Today, with the ability to speak to a much wider network in an instant, this extends much further with the use of social and professional networks,” said Ribuot.
“As social media gradually permeates every aspect of our lives, it is only natural that Aussies will increase the utilisation of their social and professional networks to identify employment opportunities. There is so much information to be gleaned about an organisation and its culture by looking at how they engage with the public online, and there are clear benefits for both job seekers and employers that maximise the use of social media and professional networks.
“With employee referral programs remaining an important part of an organisation’s recruitment strategy, social and professional networks allow company messages and job opportunities to be amplified to a much wider groups of people,” added Ribuot.
“Although today many would expect LinkedIn to be the preferred network when applying for a job, it seems Facebook might be the sleeping giant of recruitment, and it will be interesting to see how the platform develops over time, as more people utilise the network to do their ‘research’ on potential employers and talent and to search and apply for jobs.”
Amplify your message
Ribuot says the Randstad Award findings are a timely reminder that employers must remain up-to-date with changing trends, technologies and sourcing tools within the labour market to attract and recruit top talent.
“The ability to attract, inspire and retain a team of talented and skilled individuals will give an organisation a significant advantage over its rivals. Identifying how specific talent pools find and engage with potential employers who they perceive to be ‘attractive’, is an important part of the puzzle. Understanding the needs, motivations and demographics of your current and potential workforce will help shape your business to become an attractive and sought after employer, one with a strong image, reputation and employer brand,” says Ribuot.
“Social and professional platforms, like Facebook and LinkedIn, provide businesses with an opportunity to flaunt their key attributes and a ‘through the keyhole’ glimpse of what it’s like to work for them. This will be particularly important for future generations entering the workforce, who today are almost born technologically savvy and will be using every tool available to identify the best job opportunities and their ideal employers.
“A great employer brand can have a snowball effect, particularly online. Through the power of amplification, effective engagement with the public, which involves sharing timely and relevant news and inspirational stories, positive messages can be magnified on social platforms. If organisations want the power to attract and retain great talent in a highly competitive market, investing in a strong social and professional network management plan will be critical for the years ahead,” said Ribuot.
Real estate agents are known for being smooth talkers with the ability to sell ice to an Eskimo, as the adage goes. With sometimes less than honest tactics to earn a sale, a Central Coast real estate agent has bucked the trend and decided for a brutally honest approach, and it appears to have paid […]
Apple is set to start bundling its subscription services together, according to a new report in Bloomberg. Known internally as ‘Apple One’, the new service is set to launch this October, in line with the upcoming iPhone launch. There will be a number of different tiers according to the reports, with the basic package including Apple […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
IPG Mediabrands today released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, […]
On a very quiet Thursday night, 10’s The Bachelor was the entertainment of choice with 604,000 metro viewers tuning in, according to OzTAM data. Without the AFL, Seven’s best for the night was The Chase (807,000), while Nine’s NRL did 318,000. Over at the ABC, Escape from the City did 314,000. Nine narrowly stole the […]
Vogue Italia has dedicated its latest magazine to children, “the most overlooked and least obvious victims of the pandemic”. For the first time in its history, the magazine commissioned children to design eight special editions covers. The magazine’s latest issue asked 100 children aged between two and ten to redesign this season’s trendiest fashion looks. Editor […]
When it comes to rebuilding post-COVID-19, Tourism Australia is looking at data-driven solutions to help get travellers back onto Australian shores. Speaking with B&T ahead of next week’s ADMA Data Week 2020, Tourism Australia’s chief marketing officer Susan Coghill [feature image] discussed how the pandemic has forced the group to rethink how it utilises data. While […]
New figures show podcast revenue is set to surpass US$1 billion ($AU1.4b) in 2021 as the popularity of the format continues to grow amid the global pandemic. In eMarketer’s latest projection of ad revenue to podcasting, it’s also been revealed podcasts will capture 20 per cent of digital radio ad spending in 2020. eMarketer’s summary […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its […]
Ray Hadley and 2GB have reached an out-of-court settlement over the alleged decade-long bullying that took place with the radio host’s former staffer Chris Bowen. In late March last year, Bown accused Hadley of bullying in a Facebook posted that prompted an investigation by 2GB. However, Bowen proceeded to take legal action against Hadley as […]
Japanese-based Dentsu Aegis Network (DAN) has revealed its Q2 results to June that showed the holding company’s revenue, less cost of sales, declined by nearly 18 per cent to US$169.5 million, while its operating profit declined by 39.2 per cent YOY to $37.5 million. The pandemic is being blamed on the poor result. The APAC […]
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]