Aussie Initiative Earth Hour Returns On The 26th March

Aussie Initiative Earth Hour Returns On The 26th March

Australians are expected to join hundreds of millions of people and thousands of businesses, schools and landmarks from across the globe in support of stronger climate action by turning their lights off for Earth Hour at 8.30pm local time on Saturday, 26 March.

The Sydney-born event, which has grown into the world’s greatest movement for the environment with supporters in over 190 countries and territories, will mark its 15-year anniversary in 2022.

Earth Hour 2022 aims to shine a light on the importance of thriving ecosystems, abundant with wildlife. Climate change is accelerating biodiversity loss and threatening the health of some of Australia’s most important and iconic ecosystems, like the Great Barrier Reef.

This year, Australia’s heralded singer-songwriter and competitive swimmer Cody Simpson is partnering with WWF-Australia in an attempt to encourage Australians to take a stand for stronger action on climate change and biodiversity loss by signing up to earthhour.org.au.

Dermot O’Gorman, WWF-Australia’s CEO, said: “We’re seeing the heart-breaking impacts of climate change in Australia right now. It’s making extreme weather events like floods more frequent and unpredictable, and it’s threatening natural wonders like the Great Barrier Reef with mass coral bleaching events.

“There’s never been a more critical time for us to come together to protect our planet and shape our future. That’s why we’re asking Australians to make the symbolic switch for Earth Hour to add their voice to the millions calling for greater action on climate change. Our communities, landscapes and wildlife populations cannot afford to wait any longer.”

Rallying celebrity support

Singer-songwriter, competitive swimmer and WWF-Australia Ambassador for Oceans, Cody Simpson (pictured below), will be joining the hundreds of millions of people switching off and standing up for greater action on climate change this year.

Australian pop and R&B singer Cody Simpson

“Earth Hour reminds us that small actions add up – and can make a big difference. When we make changes in our own lives, talk about it and call for change, we inspire change around us. I look forward to switching off with the world this year.

Damaging coral bleaching events will become more frequent on the Great Barrier Reef as the planet warms. The colours and vibrancy of our Reef are already deteriorating rapidly and plastic is littering our coastline and polluting our oceans. Australia’s oceans contain some of the richest, most diverse life on Earth and protection of these areas has never been more important,” said Simpson.

Simpson will be showing his support for the event for a second year, after being part of a live-streamed Earth Hour event in 2020, which was streamed by over 20,000 people who viewed performances by talent including Montaigne, Jack River, Polish Club, Bobby Alu, Ella Haber, Dulcie and Alice Skye, alongside Simpson himself.

How to get involved

On the night of Earth Hour, Australians that switch off and sign up will be invited to join an exclusive virtual film festival hosted by WWF-Australia and Documentary Australia.

The Earth Hour Film Festival will include access to a number of acclaimed documentaries, focusing on climate change and the Great Barrier Reef, along with Regenerating Australia, a new short film from Regen Studios, directed by award-winning filmmaker, Damon Gameau (makers of 2040 and That Sugar Film).

Australians who sign up to switch off this year could also win a seven-day adventure for two to North Queensland with Intrepid Travel.

To show your support this Earth Hour and join the millions of people around the world calling for greater action on climate change, visit earthhour.org.au.




Please login with linkedin to comment

earth hour

Latest News

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore
  • Marketing

2045: A New Melbourne-Based Creative Agency Founded by Tim Evans and Nick Auditore

2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]

New Years Eve fireworks
  • Marketing

National Breast Cancer Foundation Announced as Charity Partner For NYE Sydney

The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”
  • Campaigns

Emporium Unveils Unique Christmas Campaign: “Every Tradition Starts Somewhere”

This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]

Reddit Updates Conversation Placement Ads Formats
  • Technology

Reddit Updates Conversation Placement Ads Formats

Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts
  • Media

Full Throttle Into 2024: Drive.com.au Announces 12 New Products In 2024 Upfronts

Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]

oOh!media Unveils 51 New Large Format Sites This Year
  • Advertising

oOh!media Unveils 51 New Large Format Sites This Year

oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]

Seven Uses Gen AI to Push Tech Boundaries With Ignite
  • Media

Seven Uses Gen AI to Push Tech Boundaries With Ignite

The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]

Australian Agency Engaging.io Slam Dunks With Texas NBA Team
  • Marketing

Australian Agency Engaging.io Slam Dunks With Texas NBA Team

Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]

Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth
  • Media

Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth

Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]

Revolution360 Parent Venetian Media Group Acquires Digital Native
  • Technology

Revolution360 Parent Venetian Media Group Acquires Digital Native

Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan.  Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]

Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats
  • Campaigns

Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats

One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]