Australian consumers spend more than five hours per day in different mobile apps – up more than 50 per cent from just two years ago.
But while that might sound enticing for mobile advertisers, the most downloaded app in Australia over the last quarter was the ad-free social network BeReal.
In fact, Australia’s 50% growth is even more remarkable given that time spent in apps has declined in places including Brazil, South Korea, Russia, the US, UK, and France.
The information comes from data.ai and shows that consumers around the world are spending more time on mobile devices and are looking at news way of consuming content.
However, while consumers potentially seem enticed by BeReal’s lack of advertising, they are still willing to pay for rich content. Disney+, HBO Max, YouTube, Vidio, Deezer, and Paramount+ all performed strongly across the globe for consumer spend.
The mobile gaming sector continues to grow, as well. Diablo Immortal, which was criticised by some fans following its release, is the fastest growing mobile game by consumer spend around the world.
In Australia, Lightning Link Casino is the game with the highest consumer spend. Of course, as an online betting game, this should hardly be surprising. However, Candy Crush Saga and Stumble Guys, which both feature advertising, come in second and third place, respectively, behind Lightning Link.
