B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Aussie Transgender Model Andreja Pejic Fronts BONDS New Intimately Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Aussie Transgender Model Andreja Pejic Fronts BONDS New Intimately Campaign
Campaigns

Aussie Transgender Model Andreja Pejic Fronts BONDS New Intimately Campaign

Crimson Dunstan
Published on: 7th March 2019 at 12:29 PM
Crimson Dunstan
Share
2 Min Read
SHARE

BONDS has launched the brands most innovative intimates’ collection. Championing up-front beauty and body positivity, Bonds Intimately celebrates the modern woman.

The new campaign, via The Arc Factory, launches across Australia this week and reflects a new generation of Australian and New Zealand Millennials who define themselves in their own way. The campaign strives to challenge conventions of beauty in all forms.

The Intimately line up is led by transgender model Andreja Pejic (middle of photo below), who’s influence has been felt by men and women, tastemakers and avid followers of fashion alike. Intimately BONDS will be Andreja’s first Australian underwear campaign.

Intimately Group

The diverse line-up of Intimately women making their mark internationally also includes New Zealand-born beauty Maia Cotton, diversity advocate and model Shanaya Peters and flame haired model Madeleine Hunt.

BONDS marketing manager, Emily Small, says the campaign encapsulates BONDS ethos, “BONDS is for every Australian woman. Taking a strong and feminine stance on Intimates, All The Feels celebrates the real, raw, up-front beauty of the modern woman. We think it’s important to challenge what we see in the media with a more authentic reflection of beauty and hope to grow people’s visual vocabulary.”

The campaign video strengthens BONDS pledge to embrace female diversity in all forms. Exploring how feeling ‘good’ comes from the inside out and how we feel about ourselves and in our bodies. The video was creatively executed and produced by The Arc Factory and De Republica.

The Intimately Bonds campaign launched March 4 and is now live in-store, POS, online and digital.

Client: Bonds

Head of Marketing: Emily Small

Marketing Manager: Kelly McBride

Brand Manager: Kedda Ghazarian

Assistant Brand Manager: Taylah Johnson

Agency: ARC Factory

Art Director: Peter Metzner

Account Manager: Crimson Dunstan

Photographer: Nicole Bentley

Hair: Michelle McQuillan

Make up: Kelly Stratton

Stylist: Sarah Starkey

Video: De Republica

For more information please contact:

THE ARC FACTORY (02) 9332 4744

Crimson Dunstan: [email protected]

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Ad campaigns, Bonds
Share

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?